Every lead called, texted and emailed. In their language. In their daytime.
Leads go cold while your agents sleep, sit in viewings or chase another deal. Lead Defence works every lead the moment it lands, then hands the live conversation to your agent.
- New lead, call placedCalling
- No answer, text in RussianTexted
- Email with the listingEmailed
- Lead calls back, agent takes itHanded over
Tap the switch. Illustrative sequence.
How it works
Four parts. Your agent
stays in charge.
- 01
Your CRM
We read new leads and their timers from the CRM you already use. Nothing to migrate, nothing to retrain.
- 02
The switch
One switch on a screen on your desk. ON, the system works your leads. OFF, every call, text and email stops within 2 minutes.
- 03
The handset
Calls go out from a company handset on your desk — never an agent's personal number — and only in the lead's daytime.
- 04
The agent
The moment a lead picks up or replies, the system steps back and your agent takes the conversation. Humans close.
Owner intelligence
Know which leads already own in Dubai.
An owner who asks about off-plan is a different call from a first-time renter. Lead Defence matches every lead against owner records, so your agent opens with the right question.
| Measure | Result |
|---|---|
| Lead records loaded | 69,312 |
| Own or owned property in Dubai | 3,204 |
| Asked about off-plan and own property | 2,252 |
| Full re-match of every record | 28 s |
Safety by design
Rules your leads never have
to ask for.
Aggressive automation burns numbers and brands. These limits are built in, not settings someone can switch off on a busy day.
| Rule | What it means for your leads |
|---|---|
| Daily caps | At most 25 texts and 40 emails a day per desk. No blasts. |
| Two touches, then stop | A lead gets two automated touches. After that, only a human decides what happens next. |
| Stop on contact | The moment a lead picks up or replies, automation stops for that lead. |
| 10:00–22:00 local only | Calls and texts only in the lead's own daytime, by their time zone — never at 3 a.m. in London. |
| Respect the no | “Stop”, “not interested” or an unsubscribe ends all contact with that lead. For good. |
| No WhatsApp automation | WhatsApp stays human. No bots, no bulk sends, no risk to your numbers. |
| Off means off | Flip the switch and every outbound action stops within 2 minutes. |
| Nothing hidden | Every call, text and email is logged where you can read it. You see exactly what went out, and when. |
Commercials
One month.
Free.
Run it on your own leads for a month. If it doesn't earn its place on your desk, you switch it off.
Set-up after the trial: AED 50,000 one-time — covers the Mac mini, the desk screen, the company handset and AI tokens for the first year.
Licence it to your agents at AED 5,000 per agent per month. 10 agents return the set-up in month one.
Monthly licence income in AED, before your own costs. Illustrative arithmetic, not a forecast.
Showcase
See it before you sign anything.
Owner Atlas
Dubai in 3D, one tower at a time.
See who owns every unit in a building. Access is by request.
Built from the DLD register. You get a personal code; names stay hidden until it is approved.
| What | Where | Access |
|---|---|---|
| This site | brxdxb.com | Public |
| Defender — how the engine works | brxdxb.com/defender | Public |
| The live desk | On a screen-share with a founder | Book with Saud or Leo below |
Start the free month
Stop losing leads
to whoever calls first.
Leave your details. We'll look at your lead flow and tell you within 24 hours what the free month would look like on your desk.
Two tools stay free forever. See what you get on the Defender page.
Got it. We'll be in touch within 24 hours.
Want to talk sooner? Pick a 10-minute slot, or message either founder below.
Leo Khatib
Co-Founder · AI Systems Architect